Sally Baxter
Digital journalism
Who’s your reader – Genius or Idiot?
What makes a journalist? A lot of people – inside and outside the profession – are asking that question. If you think it takes a genius, think again. Good journalists have a representative of their audience in mind who informs every step of their work. My background’s print, so it’s natural for me to refer to a reader. Who’s your reader, a genius or an idiot? Continue reading
In search of the new model journalism
Pity the poor journalist. For every pompous hack filing his or her daily lecture to the nation, there are countless others trying to do more and more every day with less and less. At the same time, if they’re smart, they’re trying to get a handle on the shape of the future. Which way, Journalism? And, not unimportantly, will it pay? Continue reading
Does journalism die, not with a Thunderclap but a Tweet?
Twitter can be regarded as an update of the old ticker feed but it’s also a potent symbol of what’s shaking the foundations of traditional journalism. Continue reading
Sally Baxter 